AGILE LEARNING IN MARKETING: SCRUM IN HIGHER EDUCATION
The main objective of this article is to show the results of a teaching innovation project that proposes the use of agile methodologies, typical of the business world, to adapt them to teaching. To this end, the agile technique Scrum is applied, a practical and experiential method in which learning...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Academia Europea de Dirección y Economía de la Empresa
2022-11-01
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| Series: | Journal of Management and Business Education |
| Subjects: | |
| Online Access: | https://jmbe2.redaedem.org/index.php/JMBE/article/view/99 |