The Segmentation of Local Television Audiences in Central Java in the Digital Era

This theme of this article is the audiences segmentation by local television in Central Java. This study is motivated by the large amount of number of local television stations that have sprung up, as the digital era progresses. This study uses qualitative descriptive approach with the sample of fiv...

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Bibliographic Details
Main Author: Warto Warto
Format: Article
Language:English
Published: Universitas Semarang 2019-07-01
Series:Jurnal the Messenger
Subjects:
Online Access:http://journals.usm.ac.id/index.php/the-messenger/article/view/1278