UNDERSTANDING NETFLIX SUBSCRIPTION INTENTIONS USING TECHNOLOGY ACCEPTANCE MODEL: A STUDY IN DENPASAR
Using the Technology Acceptance Model (TAM), this study aims to examine and explain the IS to Netflix in Denpasar, specifically the role of attitude (AT) in mediating the effect of perceived usefulness (PU) and perceived ease of use (PE) on the intention to subscribe (IS). This is an associative qua...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2022-01-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: |