FORMATION OF INTERNATIONAL MARKETING STRATEGY FOR DOMESTIC ENTERPRISES IN CONDITIONS OF INCREASED FINANCIAL RISKS

FORMATION OF INTERNATIONAL MARKETING STRATEGY FOR DOMESTIC ENTERPRISES IN CONDITIONS OF INCREASED FINANCIAL RISKS

This article explores the process of developing an international marketing strategy for domestic enterprises. In an increasingly globalized business environment, expanding into international markets has become a crucial objective for many companies. The article highlights the importance of strategi...

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Bibliographic Details
Main Authors: Roman Yankovoi, Damir Kulish, Viktor Melnyk, Iryna Churkina, Svitlana Shurpa, Igor Pidkaminnyi
Format: Article
Language:English
Published: FINTECH Alliance LLC 2023-08-01
Series:Фінансово-кредитна діяльність: проблеми теорії та практики
Subjects:
marketing
business risks
strategy
diversification
globalization.
strategic planning
Online Access:https://fkd.net.ua/index.php/fkd/article/view/4111

Internet

https://fkd.net.ua/index.php/fkd/article/view/4111

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