FORMATION OF INTERNATIONAL MARKETING STRATEGY FOR DOMESTIC ENTERPRISES IN CONDITIONS OF INCREASED FINANCIAL RISKS
This article explores the process of developing an international marketing strategy for domestic enterprises. In an increasingly globalized business environment, expanding into international markets has become a crucial objective for many companies. The article highlights the importance of strategi...
Main Authors: | Roman Yankovoi, Damir Kulish, Viktor Melnyk, Iryna Churkina, Svitlana Shurpa, Igor Pidkaminnyi |
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Format: | Article |
Language: | English |
Published: |
FINTECH Alliance LLC
2023-08-01
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Series: | Фінансово-кредитна діяльність: проблеми теорії та практики |
Subjects: | |
Online Access: | https://fkd.net.ua/index.php/fkd/article/view/4111 |
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