The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value
Objective: Given the importance of gamification activities in online stores, successful online marketing strategies include finding different ways to increase brand appeal and brand value. The majority of the businesses apply gamification activities in order to achieve loyalty and desirable consumer...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2021-04-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_82133_34426d156a8de6b989d72be643f6f3b3.pdf |