Designing advertising awareness campaigns to change the attitude towards people of determination “Paralympics as a model”

Attitude is a concept that describes ideas, decisions, attitudes, or methods that pertain to a person or a group and that appears when expressing or interacting with a subject, situation, or issue. The research designs a strategy for changing the direction in advertising awareness campaigns that can...

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Bibliographic Details
Main Author: Aliaa Turafy
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2023-11-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_211337_f922a9eae52c507aaabd0b9513112ade.pdf