Enhancing sport brand preference in football: A psycho-branding model
Article accepted. The article will be published here soon. Pending final quality checks.
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad de Murcia
2023-12-01
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| Series: | Sport TK |
| Online Access: | https://revistas.um.es/sportk/article/view/528311 |