Enhancing sport brand preference in football: A psycho-branding model
Article accepted. The article will be published here soon. Pending final quality checks.
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad de Murcia
2023-12-01
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| Series: | Sport TK |
| Online Access: | https://revistas.um.es/sportk/article/view/528311 |
| _version_ | 1797371022535557120 |
|---|---|
| author | Akbar Jaberi María Luisa Zagalaz-Sánchez |
| author_facet | Akbar Jaberi María Luisa Zagalaz-Sánchez |
| author_sort | Akbar Jaberi |
| collection | DOAJ |
| description |
Article accepted.
The article will be published here soon.
Pending final quality checks.
|
| first_indexed | 2024-03-08T18:12:50Z |
| format | Article |
| id | doaj.art-92bfdf1b71cb401396e232471120d7c1 |
| institution | Directory Open Access Journal |
| issn | 2340-8812 |
| language | English |
| last_indexed | 2024-03-08T18:12:50Z |
| publishDate | 2023-12-01 |
| publisher | Universidad de Murcia |
| record_format | Article |
| series | Sport TK |
| spelling | doaj.art-92bfdf1b71cb401396e232471120d7c12023-12-31T22:08:16ZengUniversidad de MurciaSport TK2340-88122023-12-011210.6018/sportk.528311Enhancing sport brand preference in football: A psycho-branding modelAkbar Jaberi0María Luisa Zagalaz-Sánchez1https://orcid.org/0000-0001-6044-8569Department of Sport Management, Faculty of Physical Education and Sport Sciences, Shahid Bahonar University of Kerman, Kerman, Iran.Faculty of Humanities and Educational Sciences, University of Jaén, 23071 Jaén, Spain. Article accepted. The article will be published here soon. Pending final quality checks. https://revistas.um.es/sportk/article/view/528311 |
| spellingShingle | Akbar Jaberi María Luisa Zagalaz-Sánchez Enhancing sport brand preference in football: A psycho-branding model Sport TK |
| title | Enhancing sport brand preference in football: A psycho-branding model |
| title_full | Enhancing sport brand preference in football: A psycho-branding model |
| title_fullStr | Enhancing sport brand preference in football: A psycho-branding model |
| title_full_unstemmed | Enhancing sport brand preference in football: A psycho-branding model |
| title_short | Enhancing sport brand preference in football: A psycho-branding model |
| title_sort | enhancing sport brand preference in football a psycho branding model |
| url | https://revistas.um.es/sportk/article/view/528311 |
| work_keys_str_mv | AT akbarjaberi enhancingsportbrandpreferenceinfootballapsychobrandingmodel AT marialuisazagalazsanchez enhancingsportbrandpreferenceinfootballapsychobrandingmodel |