Enhancing sport brand preference in football: A psycho-branding model

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Bibliographic Details
Main Authors:	Akbar Jaberi, María Luisa Zagalaz-Sánchez
Format:	Article
Language:	English
Published:	Universidad de Murcia 2023-12-01
Series:	Sport TK
Online Access:	https://revistas.um.es/sportk/article/view/528311

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