L’ANALYSE DE L’ICONOTEXTE PUBLICITAIRE DANS LA PUBLICITÉ DE LA FIRME ESTÉE LAUDER RÉALISÉE POUR LE PARFUM PLASEURES DELIGHT

Some of the contemporary perfume advertisers succeeded to impress consumers with the creation of print advertisements, in which consumers can distinguish themes and motifs from: popular stories, fantastic stories or the mythology. In what follows we shall present an analysis of the advertisement for...

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Bibliographic Details
Main Author: Tiberiu GAFENCU
Format: Article
Language:deu
Published: Stefan cel Mare University of Suceava 2013-07-01
Series:Anadiss
Subjects:
Online Access:http://litere.usv.ro/anadiss/arhiva/anadiss15/9.%20Gafencu,%20Tiberiu.pdf