Representation of the image of Kaliningrad in the names of guided city tours
The article offers a qualitative content analysis of the names of Kaliningrad city tours and identifies the main distinctive features of the image of the city represented in them. The name of the tour is a message sent by the tour operator to the addressee — the potential consumer of tourist service...
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| Format: | Article |
| Language: | English |
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Immanuel Kant Baltic Federal University
2022-11-01
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| Series: | Слово.ру: балтийский акцент |
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| Online Access: | https://journals.kantiana.ru/slovo/5211/37858/ |