DEVELOPING A COMPETITIVE MODEL FOR HEALTH AND WELL-BEING TOURISM DESTINATIONS IN THAILAND: CONFIRMATORY FACTOR ANALYSIS APPROACH

This study assesses the consistency of the structural components of a model for developing a competitive health and well-being destination as viewed by health and well-being tourism entrepreneurs in an emerging Thai market. The sample consisted of 216 health and well-being tourism entrepreneurs re...

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Bibliographic Details
Main Author: Thadathibesra PHUTHONG
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2021-12-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Online Access:http://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2021/gtg.394spl15-788.pdf