DEVELOPING A COMPETITIVE MODEL FOR HEALTH AND WELL-BEING TOURISM DESTINATIONS IN THAILAND: CONFIRMATORY FACTOR ANALYSIS APPROACH
This study assesses the consistency of the structural components of a model for developing a competitive health and well-being destination as viewed by health and well-being tourism entrepreneurs in an emerging Thai market. The sample consisted of 216 health and well-being tourism entrepreneurs re...
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Format: | Article |
Language: | English |
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Editura Universităţii din Oradea
2021-12-01
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Series: | Geo Journal of Tourism and Geosites |
Subjects: | |
Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2021/gtg.394spl15-788.pdf |