NITORI:
Nitori, a Japanese major furniture sales company, took the opportunity of a large-scale recall incident in 2007 to implement a strategy change, with product safety and quality management as its biggest theme, and actively conducted management and technological consulting for foreign manufacturers, i...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2020-01-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/39/3/39_2020.010/_html/-char/en |