Analysis of Hedonic and Utilitarian Consumer Values Affecting the Retail Store Image in India
Purpose – Retailers continuously focus on enhancing their success in the area of consumer values. The retail industry has experienced enormous structural and technological development, with hedonic and utilitarian values becoming imperative nowadays. Consumers are always seeking the fulfillment of h...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2023-01-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/452128 |