Using the Business Model Canvas (BMC) strategy tool to support the Play4Guidance online entrepreneurial game

The Erasmus + Play4Guidance (P4G) project introduces an online business game, designed to help teach entrepreneurial, transversal and mathematical skills using a real-world business environment. This paper explains how the Business Model Canvas (BMC) strategy tool facilitated student understanding o...

Full description

Bibliographic Details
Main Authors: Crotty Yvonne, Kinney Tom, Farren Margaret
Format: Article
Language:English
Published: Sciendo 2017-12-01
Series:International Journal for Transformative Research
Subjects:
Online Access:https://doi.org/10.1515/ijtr-2017-0005