Using the Business Model Canvas (BMC) strategy tool to support the Play4Guidance online entrepreneurial game
The Erasmus + Play4Guidance (P4G) project introduces an online business game, designed to help teach entrepreneurial, transversal and mathematical skills using a real-world business environment. This paper explains how the Business Model Canvas (BMC) strategy tool facilitated student understanding o...
Main Authors: | Crotty Yvonne, Kinney Tom, Farren Margaret |
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Format: | Article |
Language: | English |
Published: |
Sciendo
2017-12-01
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Series: | International Journal for Transformative Research |
Subjects: | |
Online Access: | https://doi.org/10.1515/ijtr-2017-0005 |
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