Referendum Campaigns in Hybrid Media Systems: Insights From the New Zealand Cannabis Legalisation Referendum
During New Zealand’s 2020 cannabis legalisation referendum, advocacy groups on both sides widely debated the issue, utilising “older” and “newer” media channels to strategically influence voters, including through appearances in traditional media and paid advertising campaigns on Facebook. Comparati...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Cogitatio
2023-01-01
|
| Series: | Media and Communication |
| Subjects: | |
| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/6021 |