Chinese consumers’ purchase intention of fresh cherries: Modeling of relations between satisfaction and perceived quality

Chinese consumers’ purchase intention of fresh cherries: Modeling of relations between satisfaction and perceived quality

The purpose of this study was to model Chinese consumers’ intention to purchase fresh cherries through direct and indirect relations and mediating role between perceived intrinsic quality, perceived extrinsic quality and satisfaction. The analytical method used was a structural equation modeling (S...

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Bibliographic Details
Main Authors: Andrés Chiang, Mauricio Aguilera, Ricardo Cabana, Marcos Mora
Format: Article
Language:English
Published: Facultad de Ciencias Agrarias. Universidad Nacional de Cuyo 2021-12-01
Series:Revista de la Facultad de Ciencias Agrarias
Subjects:
consumers
fresh cherries
perceived quality
satisfaction
purchase intention
China
Online Access:https://revistas.uncu.edu.ar/ojs/index.php/RFCA/article/view/4564

Internet

https://revistas.uncu.edu.ar/ojs/index.php/RFCA/article/view/4564

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