Marketer’s Prediction of Consumer Preferences at Idea Screening:
Can marketers accurately predict consumer preferences for new products? Accurate prediction of these preferences are important in new product development, but prior research has shown that marketers’ predictions may not be accurate. This paper aims to review research on the False Consensus Effect (F...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2023-06-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/43/1/43_2023.038/_html/-char/en |