Predicting Decision-Making in Virtual Environments: An Eye Movement Analysis with Household Products
Understanding consumer behavior is crucial for increasing the likelihood of product success. Virtual Reality head-mounted displays incorporating physiological techniques such as eye-tracking offer novel opportunities to study user behavior in decision-making tasks. These methods reveal unconscious o...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-06-01
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| Series: | Applied Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3417/13/12/7124 |