An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses
It is of particular importance for modern businesses to pay attention to corporate social responsibility. Managers’ proper understanding of social responsibility activities and awareness of their weaknesses in this area is to effectively improve the competitive position of the company and customer r...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2019-08-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1549_dc381f3136d057db9b80ed3705b258ad.pdf |