An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses
It is of particular importance for modern businesses to pay attention to corporate social responsibility. Managers’ proper understanding of social responsibility activities and awareness of their weaknesses in this area is to effectively improve the competitive position of the company and customer r...
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| Format: | Article |
| Language: | fas |
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Yazd University
2019-08-01
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| Series: | کاوش‌های مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1549_dc381f3136d057db9b80ed3705b258ad.pdf |
| _version_ | 1797814775331160064 |
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| author | حسین رضائی دولت آبادای مجید محمدشفیعی سیده نفیسه حسینی |
| author_facet | حسین رضائی دولت آبادای مجید محمدشفیعی سیده نفیسه حسینی |
| author_sort | حسین رضائی دولت آبادای |
| collection | DOAJ |
| description | It is of particular importance for modern businesses to pay attention to corporate social responsibility. Managers’ proper understanding of social responsibility activities and awareness of their weaknesses in this area is to effectively improve the competitive position of the company and customer responses. In addition, perceived service quality and brand image are introduced as the concepts that affect customer responses. The aim of this study is to analyze the impact of corporate social responsibility on the customer responses with a focus on the mediating role of perceived service quality and brand image in Tejart bank in the city of Shiraz.This study is of a descriptive-cognitive type. To collect the data, convenience sampling and 317 questionnaires were used. Chronbach’s alpha was computed for the reliability of the data with the satisfactory value of 0.970. For data analysis, the structural modelling equation method was used with the PLS software version 3. The findings of the study suggest that corporate social responsibility has a positive and significant relationship with perceived service quality and brand image. Also, the effects of perceived service quality and brand image are recognized as mediators in the relationship between corporate social responsibility and customer response. However, corporate social responsibility was found to have no direct effect on customer responses. |
| first_indexed | 2024-03-13T08:12:39Z |
| format | Article |
| id | doaj.art-931653cce0f642a3aa1ae36b25349b69 |
| institution | Directory Open Access Journal |
| issn | 2645-386X 2645-3878 |
| language | fas |
| last_indexed | 2024-03-13T08:12:39Z |
| publishDate | 2019-08-01 |
| publisher | Yazd University |
| record_format | Article |
| series | کاوش‌های مدیریت بازرگانی |
| spelling | doaj.art-931653cce0f642a3aa1ae36b25349b692023-05-31T20:14:55ZfasYazd Universityکاوش‌های مدیریت بازرگانی2645-386X2645-38782019-08-011121456810.22034/jbar.2019.15491549An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responsesحسین رضائی دولت آبادای0مجید محمدشفیعی1سیده نفیسه حسینی2استادیار گروه مدیریت دانشکده علوم اداری و اقتصاداستادیار گروه مدیریت دانشکده علوم ادرای و اقتصاددانشجو کارشناسی ارشد مدسریت بازرگانی- بازاریابیIt is of particular importance for modern businesses to pay attention to corporate social responsibility. Managers’ proper understanding of social responsibility activities and awareness of their weaknesses in this area is to effectively improve the competitive position of the company and customer responses. In addition, perceived service quality and brand image are introduced as the concepts that affect customer responses. The aim of this study is to analyze the impact of corporate social responsibility on the customer responses with a focus on the mediating role of perceived service quality and brand image in Tejart bank in the city of Shiraz.This study is of a descriptive-cognitive type. To collect the data, convenience sampling and 317 questionnaires were used. Chronbach’s alpha was computed for the reliability of the data with the satisfactory value of 0.970. For data analysis, the structural modelling equation method was used with the PLS software version 3. The findings of the study suggest that corporate social responsibility has a positive and significant relationship with perceived service quality and brand image. Also, the effects of perceived service quality and brand image are recognized as mediators in the relationship between corporate social responsibility and customer response. However, corporate social responsibility was found to have no direct effect on customer responses.http://bar.yazd.ac.ir/article_1549_dc381f3136d057db9b80ed3705b258ad.pdfbrand imagecorporate social responsibilitycustomer responsesperceived service quality |
| spellingShingle | حسین رضائی دولت آبادای مجید محمدشفیعی سیده نفیسه حسینی An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses کاوش‌های مدیریت بازرگانی brand image corporate social responsibility customer responses perceived service quality |
| title | An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses |
| title_full | An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses |
| title_fullStr | An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses |
| title_full_unstemmed | An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses |
| title_short | An Analysis of the Impact of Corporate Social Responsibility on Customer Behavioral Responses |
| title_sort | analysis of the impact of corporate social responsibility on customer behavioral responses |
| topic | brand image corporate social responsibility customer responses perceived service quality |
| url | http://bar.yazd.ac.ir/article_1549_dc381f3136d057db9b80ed3705b258ad.pdf |
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