Examining tourists’ intentions to participate in tea tourism. An emerging market context
Tea tourism, a growing niche segment within the broader realm of culinary and cultural tourism, has gained prominence as an emerging market opportunity. This study investigates the factors influencing tourists’ intentions towards tea tourism. The research uses the stimulus-organism-response (S-O-R)...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Lodz University Press
2023-12-01
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| Series: | Tourism |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/tourism/article/view/16816 |