Narasi Industri Pemasaran dan Konsumen Baru: Komunikasi Pemasaran Di Media Sosial dan Perilaku Pencarian Informasi Kalangan Milenial dan Centenial
This article aims to explain social media marketing communication preference and information seeking behavior among digital natives, namely the Millennial and Centennial generations. By conducting a literature review on brand marketing communication on social media and information seeking behavior o...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Medan Area
2022-04-01
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| Series: | Perspektif: Jurnal Ilmu-ilmu Sosial |
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| Online Access: | http://ojs.uma.ac.id/index.php/perspektif/article/view/6163 |