COMMUNICATION MECHANISM OF TERRITORY BRANDING
The article deals with the specific territory branding differences in terms of the communication mechanism. The characteristics of the process of decision-making in territory branding are shown there. The article examines communication mechanism between the territory and the various target audiences...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2017-03-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/629 |