The Impact of Entrepreneurship-Based Branding in the Cyberspace on the Performance of Startups
Purpose: The key to startup success is a brand-centric approach that combines brand leadership strategy with creative, targeted, and cost-effective business methods. In the brand-centered approach, all company processes revolve around the development of brand identity in continuous interaction with...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Allameh Tabataba'i University Press
2024-01-01
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| Series: | International Journal of Digital Content Management |
| Subjects: | |
| Online Access: | https://dcm.atu.ac.ir/article_17019_31e4cf97ad84fb193b1c518fb86e2fee.pdf |