Restoring reputation through digital diplomacy: the European Union’s strategic narratives on Twitter during the COVID-19 pandemic
Combining computational methods with qualitative analyses, this research explores how the European Union (EU) employed digital diplomacy to manage its reputation during the COVID-19 pandemic. To this end, it addresses two influential dimensions of digital diplomacy: narratives and social networks....
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
2023-04-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
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| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/43695 |