CRM Capability and Service Innovation in Healthcare: Evidence from India
This study aims to investigate the constituents of customer relationship management (CRM) capability that allows to exhibit customer service flexibility (CSF) and affects innovation in healthcare. In doing so, it qualitatively develops and identify the dimensions of CRM capability through a case st...
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| Format: | Article |
| Language: | English |
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ACHSM
2023-04-01
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| Series: | Asia Pacific Journal of Health Management |
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| Online Access: | https://journal.achsm.org.au/index.php/achsm/article/view/2471 |