The beauty in imperfection: how naturalness cues drive consumer preferences for ugly produce and reduce food waste
PurposeAn important reason for food waste is the rejection of ugly produce by consumers. Most previous research has examined the absolute negative impacts of ugly produce on consumers’ preferences, no research has examined the conditions in which consumers prefer ugly (vs. typical) produce instead.T...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2023-11-01
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| Series: | Frontiers in Sustainable Food Systems |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fsufs.2023.1313814/full |