Customer churn prediction using a hybrid method and censored data
Customers are believed to be the main part of any organization’s assets and customer retention as well as customer churn management are important responsibilities of organizations. In today’s competitive environment, organization must do their best to retain their existing customers since attracting...
Main Authors: | , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Growing Science
2013-05-01
|
Series: | Management Science Letters |
Subjects: | |
Online Access: | http://www.growingscience.com/msl/Vol3/msl_2013_109.pdf |