Factor Determining Consumers’ Decisions to Purchase Topical Analgesic for Musculoskeletal Disorders in Indonesia
Background: Various choices of topical analgesic to treat musculoskeletal disorders are available on the market Objectives: This study aims to determine the influence of psychological, cultural, social, and personal factors on purchasing decisions for topical analgesic drugs among consumers who nee...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Gadjah Mada
2024-03-01
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| Series: | Jurnal Manajemen dan Pelayanan Farmasi |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/jmpf/article/view/90635 |
| _version_ | 1797254054869467136 |
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| author | Aiffian Farhan Wahyudi Chairun Wiedyaningsih |
| author_facet | Aiffian Farhan Wahyudi Chairun Wiedyaningsih |
| author_sort | Aiffian Farhan Wahyudi |
| collection | DOAJ |
| description | Background: Various choices of topical analgesic to treat musculoskeletal disorders are available on the market
Objectives: This study aims to determine the influence of psychological, cultural, social, and personal factors on purchasing decisions for topical analgesic drugs among consumers who need medication for musculoskeletal disorders
Methods: This is cross-sectional quantitative research with an inferential statistics analysis approach. A convenience sampling technique was used to collect data during January 2023 using a questionnaire that was distributed online with a Likert scale via Google Form. A total of 318 respondents from 30 provinces in Indonesia who purchased topical analgesic drugs with complaints of musculoskeletal disorders and aged 18-60 years participated in this study. The data was analyzed using multiple linear regression to determine the relationship of psychological, cultural, social, and personal factors associated with purchasing decisions
Results: The study showed that the majority of respondents were male (50.6%), domiciled in Central Java (20.1%), aged 21-25 years (29.9%), worked as private employees (37.1%) with a working duration of 6-8 hours (59.4%), and had an income of IDR 2,500,000-3,499,000/month (40.6%). The product most frequently purchased was the cream dosage form (60.1%), with locations in pharmacies (74.5%). The results of partial and simultaneous hypothesis testing show that psychological, cultural, social, and personal factors have a significant positive influence (p < 0.05) on the decision to purchase topical analgesic drugs among consumers who need medication for musculoskeletal disorders
Conclusion: Given that psychological, cultural, social and personal factors influence decisions, it is recommended that marketers understand these factors. |
| first_indexed | 2024-04-24T21:43:52Z |
| format | Article |
| id | doaj.art-937ede00c14c4b12aa8d7fc236396026 |
| institution | Directory Open Access Journal |
| issn | 2088-8139 2443-2946 |
| language | Indonesian |
| last_indexed | 2024-04-24T21:43:52Z |
| publishDate | 2024-03-01 |
| publisher | Universitas Gadjah Mada |
| record_format | Article |
| series | Jurnal Manajemen dan Pelayanan Farmasi |
| spelling | doaj.art-937ede00c14c4b12aa8d7fc2363960262024-03-21T04:14:05ZindUniversitas Gadjah MadaJurnal Manajemen dan Pelayanan Farmasi2088-81392443-29462024-03-01141435010.22146/jmpf.9063535490Factor Determining Consumers’ Decisions to Purchase Topical Analgesic for Musculoskeletal Disorders in IndonesiaAiffian Farhan Wahyudi0Chairun Wiedyaningsih1Department Pharmacy, Vocational School, Universitas Sebelas Maret, Central JavaFaculty of Pharmacy, Universitas Gadjah Mada, YogyakartaBackground: Various choices of topical analgesic to treat musculoskeletal disorders are available on the market Objectives: This study aims to determine the influence of psychological, cultural, social, and personal factors on purchasing decisions for topical analgesic drugs among consumers who need medication for musculoskeletal disorders Methods: This is cross-sectional quantitative research with an inferential statistics analysis approach. A convenience sampling technique was used to collect data during January 2023 using a questionnaire that was distributed online with a Likert scale via Google Form. A total of 318 respondents from 30 provinces in Indonesia who purchased topical analgesic drugs with complaints of musculoskeletal disorders and aged 18-60 years participated in this study. The data was analyzed using multiple linear regression to determine the relationship of psychological, cultural, social, and personal factors associated with purchasing decisions Results: The study showed that the majority of respondents were male (50.6%), domiciled in Central Java (20.1%), aged 21-25 years (29.9%), worked as private employees (37.1%) with a working duration of 6-8 hours (59.4%), and had an income of IDR 2,500,000-3,499,000/month (40.6%). The product most frequently purchased was the cream dosage form (60.1%), with locations in pharmacies (74.5%). The results of partial and simultaneous hypothesis testing show that psychological, cultural, social, and personal factors have a significant positive influence (p < 0.05) on the decision to purchase topical analgesic drugs among consumers who need medication for musculoskeletal disorders Conclusion: Given that psychological, cultural, social and personal factors influence decisions, it is recommended that marketers understand these factors.https://jurnal.ugm.ac.id/jmpf/article/view/90635musculoskeletal disorderspurchase decisiontopical analgesics |
| spellingShingle | Aiffian Farhan Wahyudi Chairun Wiedyaningsih Factor Determining Consumers’ Decisions to Purchase Topical Analgesic for Musculoskeletal Disorders in Indonesia Jurnal Manajemen dan Pelayanan Farmasi musculoskeletal disorders purchase decision topical analgesics |
| title | Factor Determining Consumers’ Decisions to Purchase Topical Analgesic for Musculoskeletal Disorders in Indonesia |
| title_full | Factor Determining Consumers’ Decisions to Purchase Topical Analgesic for Musculoskeletal Disorders in Indonesia |
| title_fullStr | Factor Determining Consumers’ Decisions to Purchase Topical Analgesic for Musculoskeletal Disorders in Indonesia |
| title_full_unstemmed | Factor Determining Consumers’ Decisions to Purchase Topical Analgesic for Musculoskeletal Disorders in Indonesia |
| title_short | Factor Determining Consumers’ Decisions to Purchase Topical Analgesic for Musculoskeletal Disorders in Indonesia |
| title_sort | factor determining consumers decisions to purchase topical analgesic for musculoskeletal disorders in indonesia |
| topic | musculoskeletal disorders purchase decision topical analgesics |
| url | https://jurnal.ugm.ac.id/jmpf/article/view/90635 |
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