Para-Social Interaction and Trust in Live-Streaming Sellers
Live streaming is one of the modern methods that allows sellers to create, transmit, or broadcast some content on the internet in real-time, and it has been used by many small individual merchants. Understanding how live streaming contributes to online consumption is becoming increasingly important...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ital Publication
2023-05-01
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| Series: | Emerging Science Journal |
| Subjects: | |
| Online Access: | https://www.ijournalse.org/index.php/ESJ/article/view/1531 |