Usage of data mining in improvement CRM
Financial corporation and banks are sort of organization that due to specialty of their work, are very needy to customer management process ; and data mining is one of the best available tools for them to asses definition and behavior forecast of their customers. Data mining is improving very fast a...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2007-09-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī |
| Subjects: | |
| Online Access: | https://jims.atu.ac.ir/article_4453_01ede6c8c5ad832da601e245e48b86a8.pdf |