THE STRATEGY OF ONLINE START-UP BUSINESS EXPANSION THROUGH POP-UP STORES INNOVATION
Entrepreneurial Marketing is a marketing activity conducted by small and medium-sized enterprises with an entrepreneurial approach. The Businessmen who able to respond market conditions quickly and anticipate market changes can be called an entrepreneurial marketer. It is very necessary, especially...
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Format: | Article |
Language: | English |
Published: |
Department of Management, Faculty of Economics and Business, Universitas Surabaya
2014-09-01
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Series: | Manajemen dan Bisnis |
Subjects: | |
Online Access: | https://www.journalmabis.org/mabis/article/view/247 |