THE STRATEGY OF ONLINE START-UP BUSINESS EXPANSION THROUGH POP-UP STORES INNOVATION

Entrepreneurial Marketing is a marketing activity conducted by small and medium-sized enterprises with an entrepreneurial approach. The Businessmen who able to respond market conditions quickly and anticipate market changes can be called an entrepreneurial marketer. It is very necessary, especially...

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Bibliographic Details
Main Author: Metta Padmalia
Format: Article
Language:English
Published: Department of Management, Faculty of Economics and Business, Universitas Surabaya 2014-09-01
Series:Manajemen dan Bisnis
Subjects:
Online Access:https://www.journalmabis.org/mabis/article/view/247