A THEORETICAL REVIEW OF A TERMINOLOGICAL CONFUSION:CHARACTER, IDENTITY, IMAGE OR REPUTATION?
The concept of corporate reputation draws academic attention from numerous areas of social sciences. Depending on the perspective, reputation can mean rather different things. It can be considered from the point of view of each stakeholder. Mainly, scholars conceptualize the term corporate reputatio...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Varazdin Development and Entrepreneurship Agency
2017-09-01
|
| Series: | Journal of Economic and Social Development (Varaždin) |
| Subjects: | |
| Online Access: | http://www.jesd-online.com/dokumenti/upload/separated/Vol%204%20No%202_Paper1.pdf |