Research Based on the Operation of NBA Marketing Strategy

The passage “ Research Based on the Operation of NBA Marketing Strategy “ aimed to looking forward to the strategy of the NBA league used, including three major parts of the marketing strategy of the NBA league in the whole world which are the ticket selling, the broadcasting right and the promotion...

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Bibliographic Details
Main Authors: Huang Guangze, Sun Ziyi
Format: Article
Language:English
Published: EDP Sciences 2022-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2022/18/shsconf_icprss2022_03058.pdf