Research Based on the Operation of NBA Marketing Strategy
The passage “ Research Based on the Operation of NBA Marketing Strategy “ aimed to looking forward to the strategy of the NBA league used, including three major parts of the marketing strategy of the NBA league in the whole world which are the ticket selling, the broadcasting right and the promotion...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2022-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2022/18/shsconf_icprss2022_03058.pdf |
| _version_ | 1811308511889457152 |
|---|---|
| author | Huang Guangze Sun Ziyi |
| author_facet | Huang Guangze Sun Ziyi |
| author_sort | Huang Guangze |
| collection | DOAJ |
| description | The passage “ Research Based on the Operation of NBA Marketing Strategy “ aimed to looking forward to the strategy of the NBA league used, including three major parts of the marketing strategy of the NBA league in the whole world which are the ticket selling, the broadcasting right and the promotion. The broadcasting rights was mostly mentioned due to the importance of it in the global market and the benefits it takes to the NBA league. There is a close relationship between the new technologies and the whole strategy of the NBA league, especially the mobile phones. The strategy of ticket selling changed to online since the fans are willing to browse the internet and buy tickets online, NBA league is able to earn more revenue with more fans buying their tickets. So does the broadcasting, more people are able to watch the match on their self-phones and the NBA league receive a high bill through selling their broadcasting rights. The promotion prefers the real commodities like shoes. There is a great influence through the world when the basketball stars in the NBA league participate in the publicity of basketball and NBA itself. |
| first_indexed | 2024-04-13T09:24:37Z |
| format | Article |
| id | doaj.art-93bfd163defc422b89f703f121b97b25 |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-04-13T09:24:37Z |
| publishDate | 2022-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-93bfd163defc422b89f703f121b97b252022-12-22T02:52:30ZengEDP SciencesSHS Web of Conferences2261-24242022-01-011480305810.1051/shsconf/202214803058shsconf_icprss2022_03058Research Based on the Operation of NBA Marketing StrategyHuang Guangze0Sun Ziyi1Mater dei high school, LA, CalSuzhou North America High SchoolThe passage “ Research Based on the Operation of NBA Marketing Strategy “ aimed to looking forward to the strategy of the NBA league used, including three major parts of the marketing strategy of the NBA league in the whole world which are the ticket selling, the broadcasting right and the promotion. The broadcasting rights was mostly mentioned due to the importance of it in the global market and the benefits it takes to the NBA league. There is a close relationship between the new technologies and the whole strategy of the NBA league, especially the mobile phones. The strategy of ticket selling changed to online since the fans are willing to browse the internet and buy tickets online, NBA league is able to earn more revenue with more fans buying their tickets. So does the broadcasting, more people are able to watch the match on their self-phones and the NBA league receive a high bill through selling their broadcasting rights. The promotion prefers the real commodities like shoes. There is a great influence through the world when the basketball stars in the NBA league participate in the publicity of basketball and NBA itself.https://www.shs-conferences.org/articles/shsconf/pdf/2022/18/shsconf_icprss2022_03058.pdf |
| spellingShingle | Huang Guangze Sun Ziyi Research Based on the Operation of NBA Marketing Strategy SHS Web of Conferences |
| title | Research Based on the Operation of NBA Marketing Strategy |
| title_full | Research Based on the Operation of NBA Marketing Strategy |
| title_fullStr | Research Based on the Operation of NBA Marketing Strategy |
| title_full_unstemmed | Research Based on the Operation of NBA Marketing Strategy |
| title_short | Research Based on the Operation of NBA Marketing Strategy |
| title_sort | research based on the operation of nba marketing strategy |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2022/18/shsconf_icprss2022_03058.pdf |
| work_keys_str_mv | AT huangguangze researchbasedontheoperationofnbamarketingstrategy AT sunziyi researchbasedontheoperationofnbamarketingstrategy |