Student purchase intention in higher education sector: The role of social network marketing and student engagement
This study analyzes the impact of social network marketing on student purchase intention and how social network marketing also affects student engagement (as moderate variable). Unit analysis of this study includes private university students in Jakarta, Indonesia. The research method used in this s...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2020-01-01
|
| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol10/msl_2019_225.pdf |