Customer segmentation to identify key customers based on RFM model by using data mining techniques
Accurate identification, attracting, and keeping the customers particularly loyal Customer Relationship Management (CRM) with the goal of optimum allotment of resources and achievement to higher profit is not a competitive profit, but it is a life persistence necessity of companies in virtual space....
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ayandegan Institute of Higher Education,
2022-03-01
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| Series: | International Journal of Research in Industrial Engineering |
| Subjects: | |
| Online Access: | http://www.riejournal.com/article_138379_2db2dd42423125ffd041fef6e313c9a0.pdf |