How partners mediate platform power: Mapping business and data partnerships in the social media ecosystem
Social media platforms’ digital advertising revenues depend considerably on partnerships. Business partnerships are endemic and essential to the business of platforms, yet their role remains relatively underexplored in the literature on platformisation and platform power. This article considers the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2021-06-01
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| Series: | Big Data & Society |
| Online Access: | https://doi.org/10.1177/20539517211025061 |