Effect of Market Orientation on Channel Strategy- An Empirical Analysis of Pesticide Industry
Research in market orientation has overlooked the importance of its impact on various aspects of marketing strategy, especially on distribution channel strategy. Using Kohli & Jaworski's framework of measuring market orientation (MO) and pesticide industry of Pakistan as a context, this...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Management and Technology
2014-03-01
|
| Series: | Journal of Management and Research |
| Subjects: | |
| Online Access: | http://admin.umt.edu.pk/Media/Site/SBE1/SubSites/JMR/FileManager/articles/Effect%20of%20Market.pdf |