Impact of the COVID-19 Pandemic on Changing the Content of Social Media Advertising

Social media and advertising offers opportunities for receiving pre- and post-purchase information. Advertising plays a significant role in business marketing, as every company wants its product to be successful, and familiar to its target audience, and thus, it is essential to promote it. Promotion...

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Bibliographic Details
Main Authors: Andrea Seberíni, Miroslava Tokovska
Format: Article
Language:English
Published: Uniwersytet Kardynała Stefana Wyszyńskiego w Warszawie 2021-10-01
Series:Studia Ecologiae et Bioethicae
Subjects:
Online Access:https://czasopisma.uksw.edu.pl/index.php/seb/article/view/9150