The effects of embodying wildlife in virtual reality on conservation behaviors

Abstract Efforts to mitigate environmental threats are often inversely related to the magnitude of casualty, human or otherwise. This “compassion fade” can be explained, in part, by differential processing of large- versus small-scale threats: it is difficult to form empathic connections with unfami...

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Bibliographic Details
Main Authors: Daniel Pimentel, Sri Kalyanaraman
Format: Article
Language:English
Published: Nature Portfolio 2022-04-01
Series:Scientific Reports
Online Access:https://doi.org/10.1038/s41598-022-10268-y