Dynamics of conceptualization of the lexeme reklama ('advertising') in the linguistic worldview of Russian mass media (based on the newspaper texts of 2011–2021)
This article discusses the conceptualization dynamics of the lexeme reklama (‘advertising’), which has only recently adjusted its scope as a concept and become an integral part of modern society, actualizing and developing its meaning through publicistic texts. To fulfil this aim, the following task...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Kazan Federal University
2021-10-01
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| Series: | Ученые записки Казанского университета: Серия Гуманитарные науки |
| Subjects: | |
| Online Access: | https://kpfu.ru/uz-eng-hum-2021-4-5-9.html |