The role of internally generated goodwill in choosing areas and objects of investment

The purpose of the study is to develop and test in practice the method of analyzing the relationship between the formation of internally generated goodwill and investment attractiveness of an enterprise based on econometric modeling in order to improve the investment management process. Attracting a...

Full description

Bibliographic Details
Main Authors: Svitlana Labunska, Ľuboš Cibák, Mykola Sidak, Marharyta Sobakar
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-05-01
Series:Investment Management & Financial Innovations
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18222/IMFI_2023_02_Labunska.pdf