A sense of commitment to activity on Facebook: Evidence from a web-based paradigm.
The present study was designed to test whether actions on Facebook such as commenting on others' posts can create a sense of commitment to continue performing similar actions in the future. Across four online experiments, we found evidence that regularly commenting on others' Facebook post...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2023-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0271798 |