Physiological Signals and Affect as Predictors of Advertising Engagement

Physiological Signals and Affect as Predictors of Advertising Engagement

This study investigated the use of affect and physiological signals of heart rate, electrodermal activity, pupil dilation, and skin temperature to classify advertising engagement. The ground truth for the affective and behavioral aspects of ad engagement was collected from 53 young adults using the...

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Bibliographic Details
Main Authors: Gregor Strle, Andrej Košir, Urban Burnik
Format: Article
Language:English
Published: MDPI AG 2023-08-01
Series:Sensors
Subjects:
physiology
affect
engagement
advertisement
user modeling
classification
Online Access:https://www.mdpi.com/1424-8220/23/15/6916

Internet

https://www.mdpi.com/1424-8220/23/15/6916

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