Honesty or Fakery? Feminism as a strategic focus for brands on Instagram
Digital feminism has recently gained prominence in society as a result of the growing defence of feminist values in different social networks by influencers. In addition, brands are aware that they must communicate authentically to be relevant to their consumers. In this context, a content analysis...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidad Complutense de Madrid
2022-11-01
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| Series: | Historia y Comunicación Social |
| Subjects: | |
| Online Access: | https://revistas.ucm.es/index.php/HICS/article/view/82794 |