The university brand as a factor in attracting applicants

Introduction. Today, the competition in educational market is increasing. A wide range of online courses with a simultaneous tendency decrease the interest of school­children in higher education. This aggravates the competition of universities for the attraction of talented applicants. One of the fa...

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Bibliographic Details
Main Authors: I. I. Cherkasova, V. V. Cherkasov, A. V. Cherkasov
Format: Article
Language:Russian
Published: Russian State Vocational Pedagogical University 2023-01-01
Series:Obrazovanie i Nauka
Subjects:
Online Access:https://www.edscience.ru/jour/article/view/3008